StratMark

Job Summary

• Marketing: Small business marketing consultancy, developing B2C marketing strategies, digital marketing strategies, marketing implementation, advertising strategies, marketing implementation, public relations, PPC campaigns, marketing collateral, networking, copy writing, social media marketing material, Google AdWords campaigns, search engine optimization (SEO), email campaigns and online/print content development.
• Business services: Marketing consulting, wellness programs, delivered and developed fitness programs, conducted personal training.

Accomplishments:

• Increased monthly website traffic for Fitness Compass by fifty percent within two months through targeted activities including pay per click (PPC) campaigns, social media (Facebook, Linkedin and Twitter) and public relations activities.
• Built and ran StratMark Fitness from a zero base to a turnover of $5,000 per month within 4 months with limited resources and budget utilizing; market segmentation, contract negotiations, sales, customer service, client contract management, internet marketing, direct mail, budget p&l, and service delivery.
• Researched and wrote the script for the Seawings in-flight Venice seaplane tour within three weeks.
• Re-wrote the Seawings LLC website text for optimized SEO, increasing the traffic numbers by fifteen percent in 2 months.
• Created and managed marketing materials for StratMark and StratMark Fitness including: creative design (marketing collateral, online, promotions and logo design), copywriting, website development, blog, social media and content creation, PPC campaigns, and direct marketing campaigns.