Al Boom Marine

Head of Marketing and Communications – Regional

Al Boom Marine

Dubai, UAE

Reporting directly to the COO this role involved establishing the marketing function at Al Boom Marine and heading up all GCC marketing and public relations activities for the Al Boom Marine brands.

Videos

Job Summary

  • Strategic marketing: Strategic planning, budget allocation, resource allocation, social media management, supplier management, creative development. Brands included: GoPro, Rip Curl, Seafolly, New Era, O’Neill, Oakley, Tommy Bahama, Beyond the Beach,
  • Event management: Managed all aspects of brand events. Emirates Airlines Dubai Rugby Sevens, Sole DXB, Spinney’s Dubai 92 Cycle Challenge, Middle East Comic Con, GoPro international training and various brand sponsored days.
  • Campaign management: Developed and launched multiple regional marketing campaigns for all brands.
  • Account management: Managed the retail and distribution marketing for all accounts.
  • Social media: Launched, managed and maintained all social media channels for the top ten brands.
  • People management: Managed the marketing team and had oversight of the GoPro team when the Head of Tech was outstation.

Accomplishments:

  • Successfully launched various new store locations including Seafolly, Oakley, New Era and Beyond the Beach.
  • Successfully planned, managed and implement new events including Rugby 7’s, Sole DXB and Comic Con.
  • Through effective marketing activities, increased GoPro Marketing Development Funds (MDF) by over fifty percent.
  • Played an integral role in GoPro sales exceeding one hundred million Dirhams in 2015.

Brands I worked with: