Air Charter International and Seawing LLC

Marketing, Corporate Communications & Training Manager

Air Charter International and Seawings LLC

Dubai, UAE

A challenging and rewarding management position reporting directly to the CEO and General Manager; tasked to assist the company in achieving the overall vision through strategic marketing, public relations, corporate communications, hands on management, creative thinking and mentoring management staff across multiple business units and associated companies.

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Job Summary

  • Strategic management: Developed B2C & B2B strategies, brand guidelines and advertising strategies. Conducted regular market analysis.
  • People management: Managed the entire marketing team, both locally and internationally.
  • Marketing activities: Social media accounts (Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Google+), Google AdWords (PPC) campaigns, Prezi presentations, budgets, re-branding, new product branding, digital communications, website development, search engine optimization (SEO), conducting email campaigns and developing merchandising strategies (logo design, sourcing, pricing and product promotion).
  • Public relations: Writing & distributing press releases, organized events and press flights and undertook regular spokesperson duties.
  • Event management: Managed all trade shows from concept to implementation. Implemented customer loyalty programs/CRM strategies.
  • Training & Development: Responsible for training and development needs for the entire group of companies. Sales, marketing, customer service and management. Conducted coaching and mentoring of management staff and developed new staff induction programs.

Accomplishments

  • Through marketing and public relations strategies, successfully launched multiple new locations in the UAE.
  • Increased monthly direct sales by fifteen percent year-on-year through implementing integrated communications strategies.
  • Successfully planned and implemented sales, marketing and senior management teams induction and development program.
  • Created and managed international and local sales call center for Seawings.
  • Managed the build, branding, launch and SEO strategies of multiple websites.

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